Walmart to launch meal kits at more than 2000 stores this year
07 March, 2018, 00:28 | Author: Kristi Dunn
Amazon rolled out its own branded meal kits previous year, and has introduced them in its Amazon Go store in Seattle.
Given the massive scope of Walmart's grocery business, the meals could depress sales at restaurant chains if shoppers may choose to grab a quick and cheap dinner from Walmart. The meals feed two people and are priced between $8 and $15.
Expanding the range are Rotisserie Chicken Meals Thai Curry Chicken and Chicken Fried Rice, as well as One Step Meals that incvlude Chicken Alfredo, Cheesy Ravioli Bake, Meatloaf, Spaghetti and Meatballs, Chicken Parmesan, Pulled Beef, Chicken Marsala, Curry Chicken, Pot Roast and Chicken Enchiladas. Albertsons acquired meal kit service Plated in September 2017 and is introducing the product into Albertsons stores; and Kroger is testing and producing new meal kit recipes through its recently launched Culinary Innovation Center.
Walmart wants a bigger slice of the crowded meal kits business, announcing Monday that it will offer easy-to-make dinners in more stores this year.
The pre-portioned kits include all necessary ingredients, already measured and pre-cut for meals such as basil garlic chicken and steak Dijon. "We're here to help", noted Tyler Lehr, SVP and general merchandise manager, Deli Services, Walmart U.S.
Meal-kit sales have grown to about $5 billion a year, according to a report from market research firm Packaged Facts, and the industry has been led by startups like Blue Apron and HelloFresh. Another, which requires a little more work, is meant to be paired with Walmart's rotisserie chicken. The Walmart website has an expanded assortment of meal kits and other specialty items like snack boxes.
Several companies, including Walmart, are focusing their efforts on reaching customers in new ways including home delivery and online ordering and curbside pickup. "If you disappoint the customer on quality, it takes a long time to get that back".
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