Prime Day brings in record sales for Amazon

21 July, 2018, 15:58 | Author: Kristen Mcgee
  • 13 Amazon Prime Day Fashion and Beauty Deals Worth Shopping

Prime Day wearable deals from Fitbit, Apple Watch & Garmin are here and the online sales experts at Black Friday Dealer have been scanning Amazon to find the best deals.

Amazon said earlier Tuesday in an email to CNBC that "Prime Day sales in the United States so far are bigger than ever - in fact, in the first ten hours Prime Day grew even faster, year-over-year, than the first ten hours last year".

Best-sellers so far include Fire TV Stick with Alexa Voice Remote, Instant Pot 6 Qt 7-in-1 Multi Use and Echo Dot. And no doubt thanks to Britain's baking-hot weather, sales of 287,000 items of clothing, 248,000 lawn and garden products and 190,000 pet products rounded off the top five of categories with the most sales. (Each of these products was available 12 hours before the event's official start, which helped boost sales of these Amazon devices).

The company did not provide total sales figures for the event, which was open only to members of its Prime subscription service across 17 countries, up from 13 past year.

For a day-and-a-half, those who are members of Amazon Prime are given exclusive access to deals across a large range of products.

One reason for the increased revenues might have been their expanded audience: Amazon noted that it was the first year Australia, Singapore, Netherlands and Luxembourg were able to participate in the sale.

The tech giant said shoppers bought over 100 million items during Prime Day.

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Amazon poked fun at the early glitches it saw with Prime Day, though it said shoppers still found plenty to buy.

Highlights for shoppers previous year included a 30% discount on the Amazon Echo Dot, an Alexa-enabled device capable of playing music, making calls and controlling smart home gadgets. As such, all of the Prime Deal listings on the main page are gone until Amazon can sort out a fix for the crash.

The Echo Spot: Save £30, now just £90: this is for those that want a smart alarm clock (although Amazon would be quick to say that it can do so much more).

"Things like Prime Day and low cost Prime memberships are certainly one strategy".

Prime Day kicks off rapid online shopping growth for Q3: July-Sept.is expected to be the fastest growing quarter of 2018 in the U.S. Back to school shopping is expected to generate $57.79B in online revenue.

The hiccups, though, could have sent shoppers elsewhere during a key period when Amazon signs up new Prime members.

For next year's Prime Day definitely take the bet that new records will be set, but Amazon should prep to make sure the onslaught of buyers can be handled.

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