Colin Kaepernick: Serena Williams says Nike advert is 'powerful statement'

05 September, 2018, 19:32 | Author: Valerie Santiago
  • Colin Kaepernick Nike

In 2016, the former San Fransisco 49ers quarterback drew the world's gaze for kneeling during the U.S. national anthem in protest of police-brutality against African-Americans and racial injustices.

"He's done a lot for the African American community, and it's cost him a lot".

Kaepernick hasn't played in the league since 2016 but is now being featured in a Nike ad campaign marking the 30th anniversary of the company's iconic "Just Do It" slogan.

Critics have burned Nike trainers and clothing in protest at the decision to use Kaepernick in the campaign.

In honor of the 30th anniversary of their iconic "Just Do It" slogan, the new ads feature a close up of the National Football League star's face, with the words, "Believe in something, even if it means sacrificing everything". He has not been signed by a team since the end of that season.

Nike's ad features a black-and-white close-up of Kaepernick's face and a message in white letters that serves as a clear show of support for his cause.

Amazon becomes the 2nd USA company to join the $1 trillion club
The company's stock has surged more than 70 percent since January, outperforming Apple, which has gained more than 30 percent. Amazon has become the second publicly traded company to be worth US$1 trillion (NZ$1.52 trillion), hot on the heels of Apple.

People posted videos and pictures showing them burning their Nike gear or cutting out the iconic swoosh.

Part of the reason this is a compelling acknowledgement from Brady is that he long has been associated with United States President Donald Trump.

"Just bought a pair of nikes yesterday not knowing about this, but NOW I will be returning them!" And, when the protests were at the height of discussion, NBA commissioner Adam Silver reinforced the already-written rule that all players must stand during the national anthem. "Colin Kaepernick has done that and I think that we need to follow his example and really go where the heart leads, instead of where everybody expects you to go".

It wasn't the first time she openly supported Kaepernick, who has been out of the NFL since 2016 and is now waged in a collusion case that accuses the league and its teams of blackballing him.

The NFL released a statement on Tuesday saying the issues raised by Kaepernick "deserve our attention and action".

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