The John Lewis Christmas ad 2018

16 November, 2018, 15:40 | Author: Valerie Santiago
  • Credit Human Appeal

After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS.

It is a welcome return to form for the British retailer, which turned out a surprisingly boring affair with last year's Moz the Monster.

Elton John's latest project, an advertisement for United Kingdom department store John Lewis, is playing heart-strings as well as he plays the piano.

Hudson plays a young Elton performing a piano recital at school in front of an audience, including his mum.

"The John Lewis Christmas campaign has so many warm memories for me and my family", John said in a statement.

The ad, called The Boy and the Piano, opens with a dressing-gown clad Sir Elton tapping out the opening notes to Your Song, his first major hit.

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In a shift in media strategy, John Lewis employees will begin sharing the 140-second ad, created by adam&eveDDB in collaboration with Rocket Entertainment, at 6am before it goes live on John Lewis's own digital channels and in shops at 8am. And now the 2018 edition, starring Sir Elton John and boasting a rumored $6.5 million budget, has become must-see seasonal viewing on this side of the pond as well.

It wasn't universally loved, with some complaining the advert was selling John's life, more than it was Christmas.

Instead, the ad reverses the order of events and comes to focus on the moment young Elton first sat down to play his grandmother's piano.

The ad, directed by Seb Edwards, was alleged to have broken all records on budget spend, but the John Lewis team broke down the "whole package" for Metro.co.uk earlier this week.

From Monty the Penguin to The Man on the Moon, John Lewis certainly know how to bring a tear to our eye. They've produced some truly heartwarming adverts over the years, check out some of the best John Lewis Christmas adverts. For example, the 2012 ad The Journey helped the retailer lift year-on-year sales by 44.3%. "I hope audiences will watch this and really enjoy the national treasure that is Elton John".

Elton John's John Lewis commercial will make televised debut on Britain's ITV Thursday evening.

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