International Women’s Day was yesterday March 8th and, even though I am a little bit late, I would like to celebrate this day with this infographic.It’s based on an online survey of 2 000 North American women and afterward put together by the global communications firm Weber Shandwick in collaboration with KRC Research.
We still have a long way to go, but we are beginning to make our mark and taking the place we are entitled to. We could say that we can today acquire better jobs than before and that we are getting the chance to do what we like as oppose to doing only what others expect from us.
Don’t get me wrong, being a housewife is as dignified as any other job, as a matter of fact,undoubtedly more so (I did it for a long time), but if we can be acknowledged for what we do and getting the respect we so desperately deserve, what’s the problem here?
And it seems that women are becoming more and more influential everywhere especially on social media, like Twitter and Facebook. Think of Alyssa Milano, Jessica Northey, and Hey Kim, to name a few. I am a fervent user of Twitter and Facebook and I see many women there who are getting recognized by others on these platforms. They are extremely respected by many people and they are important as well as current when they post some news.
Even so that supposedly women are the “low-hanging fruit of social media” which means that we deserve a close attention from marketers. According to recent research from Pew Research Center, the percentage of women using social networking is higher than men with 75% vs 63%.
You will also see, on this infographic, many comparatives, and graphics that explain very well which place we have in social media, the implication it has on our life and how the marketers should interpret these results. It’s really informative and you’ll see that it’s very easy to understand.
So Woman’s Day has passed and gone. Yes, it’s nice to have a day just for us, but we need to celebrate our womanhood each and every day. I am glad to see the progress made nowadays and I am hopeful for the future. So keep it up, fellow women, we are well on our way to obtain a considerable spot among the most influential people in social media or anywhere we want, for that matter!
Click on infographic to enlarge
Photo credit: dawolf-/Flickr